Shane West and Ryan Fennell are bringing their focus on personal cash flow to the Colac community to help more people plan for wealth, lifestyle and retirement.

The pair has over 25 years combined experience in financial planning and launched Fennell West, Financial Freedom in Camperdown less than two years ago.

Together with joint venture partners Sinnotts Accountants they will open an office in Colac on Monday May 9 to service the demand for their unique cash flow program.

The office is located at 58 Hesse Street.

“We advise people on superannuation, property investments, shares and insurances as well – and that’s all important, but at the end of the day cash flow comes first for us. If you’re not managing cash flow well enough, then you can’t do any of the other things successfully,” Mr Fennell said.

“Shane and I are both in our 30s with young families and when it came to building a level of service for our firm it was important to us to relate to people from all walks of life.

shane west and ryan fennell, colac“Whatever your financial position, our cash flow program is designed to help you track your spending, challenge your thinking, define your goals and help you achieve them. It’s about managing your personal finances like a business.”

Mr West said the establishment of a Colac office was driven by demand. He said word of mouth had grown intrigue about their cash flow program.

“We all want lives without financial stress and part of our success to date has been about helping families realise that you don’t necessarily have to work harder and earn more money to save more and have the lifestyle you want.”

Mr West said the cash flow program wasn’t about putting clients on budgets and negatively impacting on their quality of life. “It’s actually the opposite,” he said.

“Our focus is on seeing the equation from your perspective. We work side-by-side with you to help determine where your money is going, what position you are in and how you might improve that through modifying the way you think and spend.

“We ask our clients to think about cash flow like they would their physical health,” he said.

“No one wants to talk about diets all the time, when maintaining a healthy lifestyle is the more sustainable and enjoyable approach. It’s no different with your cash flow, a sound plan and good habits lead to less stress and improved quality of life.”